A new philosophy and a new logo for General Motors

In 1964, General Motors adopted a new, more modern logo. It replaced a logo that had been introduced in 1938 and looked old-fashioned. The new logo showed GM letters (capital letters) painted in white and shown on a blue background.

For most of us, it's the only GM logo we've ever known. In the early 2000s and early 2010, small changes were made to it, but they were not of such a nature as to change it.

To start the year 2021, we are treated to a major transformation as the company has just revolutionized its logo. It is doing so to mark an important shift in its philosophy, namely the transition to a world that will be dominated by electric vehicles.

GM has long been the industry leader and clearly wants to be in the lead in electrification. Its new logo reflects this.

The new logo shows letters and a frame in different shades of blue. That blue is the sky, clean, in a zero-emission world. The underlined letter "m" refers to General Motors' Ultium battery technology. Ultium battery technology will be at the heart of the company's electrical products over the next few years. In concrete terms, GM will introduce 30 new all-electric models worldwide by 2025.

When you take the time to look at the letter "m", you can see that its arcs allow you to see the shape of an electrical outlet.

And when you look at it as a whole, you see a more modern, more stylized logo that represents the world we live in. GM is embarking on a new chapter in its illustrious history, and its new brand image shows it.